CRM is an acronym one often hears in the world of business. CRM stands of Customer Relationship Management. CRM is a software which helps in the communications tracking and descriptive attribute management of existing clients as well as customers. In short, it helps one in knowing more about one’s relationship with one’s customer. These days, CRM has become one of the important pillars starting from the areas of marketing, sales, customer support and taking informed decisions about various important aspects of the business.
Salesforce Automation Systems or SFAs
During the middle of 1990s, Customer Relationship Management or CRM was known as Salesforce Automation Systems or SFA. The main purpose of SFA was to streamline the selling process. It is a technique of making use of software to automate the tasks of business sales which included contact management, processing of order, sharing of information, monitoring and control of inventory, tracking of order, customer management, evaluation of the performance of employees and analysis of sales forecast. It was after the 1990s that this system grew to become more comprehensive and thus CRMs came into forefront.
What is a CRM?
CRM is a system is very much concerned with the records of the customers and also helps in communicating with the customer. Usually, communications with the customers are made through phone calls, emails, advertisements, postal mails, web form inquiries and texts. Here, different kinds of information are handled in different methods. But with the help of CRM, business management becomes very easy.
A company is able to track the different methods of customer communications together in one place with the help of a business management CRM. Information of all the customers from various sources are brought together with the record of communications can help businesses to take necessary action for those customers who are about to purchase products. Thus without a CRM, businesses would find it difficult to do necessary actions that will help in gaining more revenue. In short, CRM is the key to success in any field of business.
Functions of a CRM
The three manor functionalities of a CRM are Marketing, Sales and Service.
Marketing - The prime aim of the marketing function of CRM software is to increase leads related to sales. This actually gets converted to revenue for the company.
Sales - the functionality of CRM aims on helping the sales tem to manage and execute the process of pre-sale in very orderly manner.
Service - Service functionalities focus on service order management, planned services management, service contract management, equipment management, warranty management, Service legal agreement management, Scheduling and resource planning, call center support, FAQs, resource management and workforce management.
Salesforce Automation Systems or SFAs
During the middle of 1990s, Customer Relationship Management or CRM was known as Salesforce Automation Systems or SFA. The main purpose of SFA was to streamline the selling process. It is a technique of making use of software to automate the tasks of business sales which included contact management, processing of order, sharing of information, monitoring and control of inventory, tracking of order, customer management, evaluation of the performance of employees and analysis of sales forecast. It was after the 1990s that this system grew to become more comprehensive and thus CRMs came into forefront.
What is a CRM?
CRM is a system is very much concerned with the records of the customers and also helps in communicating with the customer. Usually, communications with the customers are made through phone calls, emails, advertisements, postal mails, web form inquiries and texts. Here, different kinds of information are handled in different methods. But with the help of CRM, business management becomes very easy.
A company is able to track the different methods of customer communications together in one place with the help of a business management CRM. Information of all the customers from various sources are brought together with the record of communications can help businesses to take necessary action for those customers who are about to purchase products. Thus without a CRM, businesses would find it difficult to do necessary actions that will help in gaining more revenue. In short, CRM is the key to success in any field of business.
Functions of a CRM
The three manor functionalities of a CRM are Marketing, Sales and Service.
Marketing - The prime aim of the marketing function of CRM software is to increase leads related to sales. This actually gets converted to revenue for the company.
Sales - the functionality of CRM aims on helping the sales tem to manage and execute the process of pre-sale in very orderly manner.
Service - Service functionalities focus on service order management, planned services management, service contract management, equipment management, warranty management, Service legal agreement management, Scheduling and resource planning, call center support, FAQs, resource management and workforce management.
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